Brand Identity & Travel · 2026In development

KeepCalmRageOn

The Reinvention

KeepCalmRageOn started on the road, as travel content about the places people go to become someone else. It became a visual identity: typography-led wall art and digital downloads, apparel built around one idea, and a stock-photography and editorial-licensing catalogue shot along the way. The name is the whole brief — keep the calm, keep the fire, and point both at what you are building next.

Status: In development
Discipline: Brand Identity & Travel
Year: 2026
Filed under: Design — see all work filed under Design Publishing — see all work filed under Publishing

What it does

Travel content — the road as the place people reinvent themselves
Typography-led wall art and digital downloads
Apparel and merch around one idea: keep calm, rage on
Stock photography and editorial licensing from the road
Canva and Procreate assets in the brand’s own hand

Not live yet — this one is still in the studio.

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What's New

Marks, Plates & the Fine Print

v2026.37.2September 11, 2026

Features

Yeano joins the family

Yeano is now a homepage feature alongside UnMomento, UnMomento Publishing, KeepCalmRageOn and YardSnail — with its own drawn mark, which turns over on approach.

Drawn brand plates

No more screenshots standing in for brands. Each plate is set by the studio — the name taken apart at its own capitals, a dateline at the top, the live address opposite — and the real screenshot now lives in the archive's quick view, where you actually ask what a site looks like.

The real marks, alive

YardSnail's own snail crawls its track. UnMomento's gnomon holds still while its shadow falls and sweeps the hours. KeepCalmRageOn's lockup keeps two lines quiet and one line loud. Nothing was redrawn; each mark is the brand's own.

The STHETIC lockup

A proper masthead plate in the hero: the wordmark and its subline set to one measure, flush both sides, ink on the band.

Filter the archive

/work now filters by Design, Publishing, Networking and Software. Your selection lives in the address, so a filtered view can be shared or bookmarked.

Four movements, drawn

The Method's numerals are now a daisy that fills as the work moves from Listen to Share — whole at the moment it ships.

The fine print

Terms, Privacy, Cookies, Subprocessors & Security and Accessibility pages, linked from every footer, and a disclaimer that says plainly what the studio is and isn't.

Minor fixes and improvements

Pages load lighter and paint sooner — fonts no longer block the first frame
The hero daisy is served at the size each spot actually needs
Every page description trimmed to read cleanly in search results
Page descriptions, breadcrumbs and the organisation graph updated for search
A soft outline keeps the green snail visible on YardSnail's green plate
Motion in every mark starts on approach and finishes its cycle when you leave — nothing freezes mid-move
Everything switches off under reduced motion and on touch screens

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